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Blogging is always changing.
Platforms update. Algorithms shift. Ad networks crash and burn. There’s always something happening that makes you want to throw your laptop across the room.
And honestly? Most people aren’t built for this.
They can’t handle the pace of change.
Instead of adapting, they sit in Facebook groups complaining about traffic, about RPMS, about whatever shiny object isn’t working today.
But here’s the thing: blogging has changed. The old playbook? It doesn’t work the way it used to.
You could once pick a low-competition niche, hammer out 100 long-tail keyword blog posts, build a few links, and call it a day. Four-figure income? Done. Passive income? (Okay, it was never really passive, but it felt like it.)
That strategy? It’s outdated.
If you want to grow a blog in 2025 and beyond, you need to look at where real attention is going.
And right now? It’s Pinterest.
I’m incredibly bullish on Pinterest long-term. I even started a brand-new account from scratch because I believe in it that much.
But I still see a lot of bloggers missing the mark.
So let’s talk about it: the top 4 reasons you’re not seeing Pinterest success — and how to fix it.
1. You’re in a Terrible Niche for Pinterest
This one is obvious… and somehow, still overlooked.
Pinterest is a visual platform built on inspiration and ideas.
Read that again.
So if your niche isn’t visually appealing or idea-driven, Pinterest is going to be an uphill battle. Harder growth, slower traction, and capped income potential.
I can’t tell you how many people say, “Pinterest doesn’t work for me,” and then tell me they blog about productivity tips or sustainable investing.
Sure, technically, those niches can work. But you’re not making your life easy.
Pinterest loves niches like:
- Food
- Beauty
- DIY
- Fashion
- Home decor
If your content isn’t instantly inspiring, saveable, or something people want to come back to later… you’re going to struggle.
2. You’re Pinning the Wrong Type of Content
Pinterest is all about saves.
That’s the whole point of a platform built on boards. People save ideas they want to come back to — things that inspire them.
So your content has to earn that save.
Think of recipes. People see a drool-worthy pasta pin, save it, and come back when it’s time to cook. That’s Pinterest in a nutshell.
But if you’re pinning things like “How long does chicken last in the fridge?” — nobody’s saving that. That’s a Google search, not a Pinterest moment.
If your pins don’t spark ideas or show how-to inspiration, they’re probably not going to move the needle.
3. You’re Not Pinning Consistently
Pinterest wants fresh content. Constantly.
You don’t need to pin 50 times a day, but if you’re only pinning 2-3 times, a few days a week… It’s not enough.
10-15 pins a day is my sweet spot.
That might sound like a lot, but when you’re using templates and batching graphics, it’s totally doable.
And yes, Pinterest does still reward consistency. Not perfection, not virality — consistency.
4. You Have No Keyword or Board Strategy
This is where people really miss out.
Pinterest is like a simpler (dumber?) version of Google. It needs clear signals about what your content is.
If you don’t have a keyword strategy for your pin titles, descriptions, board names, board descriptions, or even your graphics, Pinterest won’t know where to put your content.
And if Pinterest doesn’t know what your pin is about… guess what?
No one sees it.
Use relevant keywords everywhere. Let Pinterest know, in no uncertain terms, what your content is and who it’s for.
Strong keywords and a board strategy = faster growth, more impressions, and actual traction.
A Word on Diversification
This whole Pinterest conversation ties into something else I’ve been thinking about lately:
Are we diversifying… or are we just dividing our focus?
Because those aren’t the same thing.
Diversification builds stability. It adds extra legs to your blogging stool. It strengthens a system you already have.
Division? That pulls you in too many directions before you’ve nailed the first one.
I’ve seen bloggers pour hundreds of hours and thousands of dollars into brand new projects, all in the name of “diversifying,” while their original blog silently dies in the background.
I’ve done it myself.
Let’s be honest: starting a new site is almost always a division — unless your current site is humming along and can run without you.
So if Pinterest hasn’t worked for you yet, ask yourself:
- Are you trying to do too much at once?
- Are you throwing spaghetti at a wall just because it feels like the answer?
Or are you doubling down on the right platform, with the right strategy?
Because if you’re focused, consistent, and niche-smart, Pinterest still has massive potential.
Just… make sure your stool leg isn’t wobbly before you go building a new one.
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