How to Grow on Pinterest in 2024 | 0-100k in One Month

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If you are new to Pinterest or are looking for an updated Pinterest strategy in 2024 then this is for you.

I started my Pinterest account on April 5th, 2024. I have used Pinterest for years but more as a consumer rather than a business owner. Now that I have my blog up and running I knew I had to get on Pinterest for longevity purposes.

In this article:

You can see in this image that this is a brand-new account.

I set myself back in April because I started this account but I was also convinced I could convert my existing Pinterest account which I had used for years into a business account. DON’T DO THIS.

It was not in the same niche that I wanted to be in and it resulted in a lot of wasted time and effort. Once, I realized I couldn’t do well on my old Pinterest account, I started posting on this one exclusively in May. From the chart, you can see the results I had in one month, which has been over 100,000 impressions as a brand new account.

I had taken Carly Campbell’s Course Pinteresting Strategies and started using some of her tips and I have had such great success this month.

The best thing about Pinterest is that the content I make will last and it goes so much further than on any other social media.

Let’s get into the Pinterest tips I implemented to grow in 2024.

Pinterest in 2024

Here is what I am doing on Pinterest in 2024:

1. Clarifying Goals and Understanding Why Pinterest My pinning strategy aligns with my goals. Having worked with numerous clients with diverse objectives, I always customize the strategy based on their specific goals. It’s crucial to be clear and consistent about what you want Pinterest to achieve for you. Pinterest excels at driving traffic to your blog or website, making it a powerful tool for building your email list, generating leads, and achieving passive income sales. Each pin should move you closer to your overarching objectives: Are you aiming for more sales? Driving more leads? Ensure your website has clear CTAs and a funnel that aligns with these goals. Stay true to the content that meets your goals. Pin only the content that aims to achieve your objectives. Make sure your content is relevant and aligns with your goals.
2. Diving into Keyword Research Keywords are essential on Pinterest because it functions as a search engine. After identifying my goals, my next step would be thorough keyword research. This involves understanding the language of my audience and touching every part of my business, from what I’m selling to the core topics that define my content. I’d use keyword planning tools like Google’s Keyword Planner or Pinterest’s search bar to find keywords that resonate with my niche. These keywords would then be used to craft pin titles and descriptions that align with my content.
3. Scouting the Search Results I’d search for topics I want to pin about and evaluate the top-ranking pins. What makes them stand out? Is there something they’re missing? Maybe the existing content doesn’t appeal to my ideal demographic, or perhaps I have content that aligns better. Understanding what does well on Pinterest helps determine what you should be pinning. If I can create pins that aren’t saturated or simply duplicates of existing content, I’ll have a competitive edge. It’s about positioning yourself where your competition isn’t, while still being where your audience is.
4. Amplifying Blog Content For every blog post, I’d design at least 3-4 different pin styles using tools like Canva. Why settle for one pin when you can have multiple, each highlighting different aspects of the same topic? It’s a best practice on Pinterest to have “fresh” pin designs. Different designs cater to various tastes, casting a wider net to see what resonates best with your audience. Trying out diverse styles can help identify which visuals and messages connect most effectively with your followers.
5. Engaging with the Pinterest Community Building a community on Pinterest involves more than just pinning your own content. I actively engage with other users by repinning relevant content, commenting on pins, and following boards that align with my niche. This helps build relationships and increases visibility.
6. Utilizing Pinterest Analytics Analytics are crucial for understanding what’s working and what isn’t. I regularly check Pinterest Analytics to track the performance of my pins and boards. This data-driven approach helps refine strategies, ensuring that I’m continually optimizing for better results.
7. Scheduling Pins Consistently Consistency is key on Pinterest. I use Pinterest’s native scheduler to keep my pins consistent and spaced out. This ensures a steady flow of content, keeping my audience engaged and increasing the chances of my pins being seen.
8. Creating High-Quality, Click-Worthy Pins High-quality visuals are essential for standing out on Pinterest. I focus on creating eye-catching pins with clear, compelling text overlays. Ensuring that pins are visually appealing and encourage clicks is crucial for driving traffic to my site.
9. Staying Updated with Pinterest Trends and Updates Pinterest frequently updates its algorithm and features. I stay informed about the latest trends and updates by following Pinterest’s blog and other industry resources. Adapting to changes quickly can give me a competitive advantage.

Here are some additional tips that I will also be trying in the next few months to optimize my results even more.

Posting Frequency

1. Optimal Posting Frequency: If you’re just starting out, aim to post 1-5 pins per day. As you grow, you can bump this up to 10-15 times a day to keep your presence consistent and your audience engaged.
2. Consistency Over Quantity: It’s more important to be consistent than to post a ton of pins sporadically. Consistent posting helps you stay visible in your followers’ feeds.

Best Times to Post

3. Peak Times: The best times to post on Pinterest are generally late afternoon and evening, specifically around 2:00 PM, 3:00 PM, 4:00 PM, 8:00 PM, and 9:00 PM. These are the times when user engagement peaks.
4. Experiment and Analyze: Use Pinterest Analytics to figure out when your audience is most active and tailor your posting schedule accordingly.

Pinning Strategies

5. Diverse Content: Mix up your content by pinning a variety of images, infographics, and videos. This keeps your feed interesting and engages different segments of your audience.
6. Repinning: While creating original content is crucial, don’t shy away from repinning high-quality, relevant content from others. This can help build relationships and diversify your boards.

Board Management

7. Organized Boards: Create well-organized boards with clear, descriptive titles that reflect your niche and interests. This makes it easier for users to find and follow your content.
8. Board Covers: Use custom board covers to create a cohesive and visually appealing profile. This helps in branding and makes your boards more attractive.

Engagement

9. Interact with Followers: Engage with your followers by responding to comments and messages. This builds community and encourages more interaction with your pins.
10. High-Quality Images: Always use high-resolution images that are visually appealing. Pins with high-quality images are more likely to be repinned and clicked on.
11. Vertical Pins: Pinterest favors vertical images with a 2:3 aspect ratio (e.g., 1000 x 1500 pixels). These pins take up more space in the feed and tend to perform better.
12. Text Overlays: Add clear and concise text overlays to your pins to convey the main message or value proposition. This helps users understand the content at a glance.
13. Branding: Incorporate your logo or website URL subtly in your pins to enhance brand recognition and protect your content from being misused. I have been having people steal my exact pins and repost them as their own.
14. Rich Pins: Enable Rich Pins for your account. Rich Pins provide more context about an idea because they show extra information directly on the Pin itself. There are different types of Rich Pins including product, recipe, and article pins. By using Rich Pins, you can include additional details such as real-time pricing, availability, ingredients, and more, which can improve the user experience and increase engagement. This extra information is pulled directly from your website, ensuring that your pins are always up-to-date and more likely to appear in relevant searches.

SEO and Keywords

15. Keyword-Rich Descriptions: Use relevant keywords in your pin descriptions, board titles, and profile bio. This improves your pins’ visibility in Pinterest search results.
16. Hashtags: Include 2-5 relevant hashtags in your pin descriptions. Hashtags help categorize your content and make it discoverable by users searching for specific topics.

Analytics and Adjustments

17. Monitor Performance: Regularly check Pinterest Analytics to see which pins and boards are performing well. Use this data to refine your strategy and focus on what works best.
18. A/B Testing: Experiment with different pin designs, descriptions, and posting times. A/B testing helps you understand what resonates most with your audience and optimize your approach.

Content Planning

19. Seasonal Content: Plan and create pins for upcoming holidays, seasons, and events well in advance. Seasonal content tends to perform well as users often search for ideas and inspiration related to specific times of the year.
20. Content Calendar: Maintain a content calendar to organize your pinning schedule. This ensures you have a steady flow of fresh content and helps you stay on track with your posting goals.

Pinterest is such an amazing tool for bloggers, freelancers, or small businesses. With just one month of work, with really only 5-10 hours a week, I have had great impressions and traffic from Pinterest and I know that it is only going to grow.

Usually, Pinterest takes about 3-6 months to index pins properly so pins you posted months ago might go viral later which is great.

I am excited to see what my Pinterest looks like after 6 months and if I can continue the success I am having.