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If you’re struggling to design Pinterest pins that get clicks, you’re not alone. But don’t worry, in this article, we’ll provide you with five tips to help you create pins that get tons of impressions, saves, and ultimately clicks to your site.
First, it’s important to understand what a pin and pin design are in the first place.
An article Pinterest pin is a PNG or jpeg image you upload to Pinterest that is connected to your blog or website. When you upload your pin, you can add a URL to that pin so whenever people find your pinned image, they can click on that pin and they are redirected to your website. The more people see your pin and click on it, the more people land on your blog, which is what we ultimately want, right?
In this article:
Key Takeaways
- Pins are png or jpeg images you upload to Pinterest that are connected to your blog or website.
- Pin design is important because it helps your pins stand out in the feed and get more clicks.
- To create click-worthy pins, focus on pin size, text overlay, and images.
Understanding Pinterest Pins
Definition and Purpose
Pinterest pins are images that you upload to Pinterest and link to your blog or website. When people find your pinned image, they can click on it and be redirected to your website. The more people see and click on your pin, the more traffic you can generate to your blog.
Importance of Pin Design
Pin design is crucial because there are millions of pins on Pinterest, and people are not likely to click on just any image. Your pin needs to stand out and convince people to check out your site.
Additionally, Pinterest is a visual search engine, meaning that people can type in a search term and relevant pin images will show up. Your pin design needs to be relevant to that search term so people see it and are enticed to click on it.
5 Tips to Create Pins that Get Tons of Clicks
- Pin size: Vertical pins take up more space in the feed and are more likely to stand out than horizontal pins. Pinterest recommends a 2:3 aspect ratio, but longer pins can also work well. However, longer pins may be cut off, so it’s best to test what works for you.
- Text overlay: Adding text to your pin design is important because it gives context to your audience and helps the algorithm rank your pin higher in search. You should include the most important keywords you want to rank for on your pin image, title, and description.
- Images: If you’re in a visual niche, such as food, DIY, or travel, use your own photography to showcase your content. If you’re in a more educational niche, such as blogging or finance, you can use stock images to support your text.
- Colour: Use bright and bold colours to make your pin stand out in the feed.
- Consistency: Create a consistent brand aesthetic for your pins to help build recognition and trust with your audience.
The Pinterest Algorithm
How It Works
The Pinterest algorithm is a computer program that scans pin images, text, title, and description to understand what the pin is about. It then ranks the pins based on relevance to a user’s search query and shows them in the feed. The algorithm also considers engagement metrics, such as saves, clicks, and comments, to determine the popularity of a pin.
Importance for Visibility
The Pinterest algorithm plays a crucial role in determining the visibility of pins. To increase the chances of your pins being seen by more people, you need to optimize your pin design for the algorithm.
This includes using vertical pins with an aspect ratio of 2:3, adding text overlay to give context to the pin, and using high-quality images that are relevant to the pin’s topic.
Designing Click-Worthy Pins
Optimal Pin Size
When designing a Pinterest pin, it is important to consider the optimal pin size. Pinterest recommends a 2:3 aspect ratio, which translates to 1000 x 1500 pixels. However, longer pins with a 1:2 aspect ratio, such as 1000 x 2000 pixels, can also be effective in taking up more space in the feed and potentially leading to more clicks.
Text Overlay Strategy
Adding text to your pin design is crucial in providing context to your audience and helping the Pinterest algorithm understand what your pin is all about. The text overlay should include the most important keywords that you want to rank for in search. Additionally, the text should provide information on what the user will get out of clicking on your pin, such as helpful tips, tutorials, product reviews, inspiration, education, or videos.
Using Images Effectively
The type of image used in your pin design depends on your niche. For visual niches such as food, DIY, home decor, travel, or beauty, it is best to use your own photography to showcase your content. However, even in these niches, adding text to provide context is still important.
If you are in a niche that is more educational than inspirational, such as blogging, finance, insurance, teaching, or real estate, using stock images can be effective. In this case, the text should be specific and informative, with the image serving as support. Regardless of the type of image used, it is important to ensure that the quality is good and not blurry.
Tips for Pin Design
Aspect Ratios and Dimensions
When it comes to designing Pinterest pins, the aspect ratio and dimensions are important factors to consider. Vertical pins take up more space in the feed and are recommended by Pinterest. The ideal aspect ratio is 2:3, which is 1000 x 1500 pixels. However, longer pins with an aspect ratio of 1:2 (1000 x 2000 pixels) can also be effective in taking up more space and potentially getting more clicks. It is important to test out different sizes to see what works best for your pins.
Text Overlay Importance
Adding text to your pin design is crucial to give context to your audience and help the algorithm rank your pin higher in search. The text should give information on what people will find on the other side of the pin, such as helpful tips, tutorials, or product reviews. It is also important to include keywords in the text that you want to rank for. If you’re a visual blogger, you may not need to add text if the image speaks for itself.
Image Quality and Relevance
The quality and relevance of the image used in the pin design is also important. If you’re in a visual niche such as food, DIY, home decor, travel, or beauty, it’s best to take your own photography and use high-quality images. For other niches such as blogging, finance, insurance, teaching, or real estate, you can use stock images to support your text. Regardless of the type of image used, it should be relevant to the search term and provide more context about what people will find on your website.
Maximizing Pin Exposure
Keyword Inclusion
When designing Pinterest pins, it’s important to consider the keywords that you want to rank for. Including relevant keywords in your pin’s text overlay, title, and description can help the Pinterest algorithm understand what your pin is all about and show it to the right audience. This can lead to more clicks over to your blog or website.
Image Selection
The images you choose for your pins can make a big difference in how they perform on Pinterest.
For visual bloggers, such as those in the fashion, interior design, or travel niches, using high-quality, original photography can help your pins stand out in the feed.
Adding text overlay to these images can provide more context and help the algorithm understand what your pin is all about.
For those in more educational niches, such as blogging, finance, or real estate, using stock images can be a good option.
However, it’s still important to include specific, keyword-rich text overlay to help your pin rank higher in search results and provide more information to potential viewers.
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